A Brief for January Digital · May 2026

StackAdapt for
Supergoop!

Protecting your glow while we
supercharge your growth.

From Alex Starr · StackAdapt
For Vic Drabicky
Re New client win — Supergoop!
01 · The Platform

One DSP. Every channel. Built for performance and the brands that earn it.

StackAdapt is an independent, fully multi-channel, global DSP built in-house to power every stage of the marketing journey — combining AI-driven optimization, privacy-first design, and expert human support to help brands and agencies drive measurable growth across CTV, DOOH, online video, display, native, audio, in-game, email, and AI.

Constantly at the forefront of programmatic innovation, StackAdapt continues to evolve its platform to meet the future of advertising head-on.

02 · Built for DTC + Retail

Ecommerce & Retail Solutions

Supergoop!'s DTC site runs on Shopify and the brand is rapidly expanding across retail. Here's how StackAdapt connects the dots — from first-party signals through to attribution.
Direct Integration

Shopify Audience & Measurement

Direct integration with Shopify unlocks 1st-party audience targeting and measurement across every StackAdapt channel — no clean-room friction, no data loss.

Proof Point

bareMinerals Case Study

20M+ impressions activated from Shopify 1P data — a direct read on what the same playbook can deliver for Supergoop!. Part of our deep beauty/DTC roster including The Ordinary, Orveon (bareMinerals + Laura Mercier), InnBeauty Project, Neutrogena, and more.

ROAS Lift

Ecommerce Case Study

Leveraged Shopify data, dynamic retargeting, and seasonal shopping moments to drive a 6× increase in ROAS year-over-year — the exact toolkit available for SG.

Retail Media

Target, Kohl's, Instacart

Direct retail media partnerships with Target Roundel, Kohl's, and Instacart — three of the most relevant footprints for SG's brick-and-mortar push.

First-to-Market

OpenAI / ChatGPT Ad Inventory

StackAdapt is the first omnichannel DSP with access to OpenAI / ChatGPT ad inventory. Retail is a priority vertical for initial pilot phases — strong first-mover play for SG.

Measurement

Cross-Channel Attribution

CCA shows full conversion paths across channels — including influenced (not just last-click) conversions. Direct fit for SG's measurement priorities.

Low-Lift Extension

Social Display Ads

Turn existing Facebook + Instagram posts into multi-size display ads across the open web — engagement stats sync dynamically. A low-lift way to extend SG's social investment beyond walled gardens.

03 · Made for the PGA Sponsorship

Live Sports Solutions

Supergoop! is a PGA sponsor — these are the activations that show up alongside the broadcasts they're already paying to be near.
04 · Built for Sunscreen Messaging

Weather & Travel Solutions

Inventory and triggers built around the moments Supergoop! actually wants to show up — sunny days, vacations, golf weekends, the airport gate before the beach.
Rideshare

Uber Journey Ads

100% SOV placements in the Uber app during rides, with granular geo-targeting around tournament cities, to/from golf courses, golf simulators, and other key POIs.

In-Flight CTV

Airplane Seatback CTV

StackAdapt has partnered with DirecTV to offer non-skippable CTV on the seatbacks of planes across most major US airline carriers — in front of travellers heading somewhere sunny.

Airport DOOH

In-Airport Gate DOOH

Partnership with United to target in-airport gate DOOH, with the ability to target flights going to/from specific destinations. Built-in audience for sunscreen messaging.

Real-Time Triggers

Weather Triggered Targeting

Activate campaigns dynamically based on real-time UV index, temperature, or sunny conditions in the location the ad is served — sunscreen messaging shows up the moment audiences actually need it.

05 · The Full Stack

Channels at StackAdapt

One platform, every format. Plan, buy, and measure across the entire programmatic ecosystem without stitching tools together.
Native
Editorial in-feed placements
Display
Standard & rich media
Video
Online video, pre/mid-roll
CTV
Premium streaming inventory
Audio
Streaming + podcast
DOOH
Digital out-of-home
Email
Programmatic email
Direct Mail
Programmatic addressable
In-Game
Native gaming environments
AI
ChatGPT & emerging surfaces
06 · Beyond the Platform

The StackAdapt Advantage

Value-add incentives layered on top of media spend — reach, creative, and measurement reinvested back into every campaign.
Up to 15%

Added-Value Media

Bonus media dollars layered on top of campaign budgets to extend reach and frequency at no extra cost.

Free

Managed Service

End-to-end support: campaign planning, forecasting, setup, optimization and reporting — run by our team.

Up to 10%

Creative Services

Complimentary creative design and production valued at up to 10% of media budget — HTML5, video, native, CTV.

Free

Advanced Measurement

Brand Lift Studies, Footfall Attribution, Engagement Lift, Sales Lift and DTC Rx metrics — all included.

Free

Ad Serving

Ad serving fees fully covered by StackAdapt across all formats and channels — no third-party tag costs.

Independence

Independent, in-house DSP — no walled gardens, no conflicts of interest. Built for partners, not platforms.

Reinvested back into your campaigns — more reach, better creative, and proof of impact baked in.

Next Steps.

Reach out Alex Starr